Artist rep Lilla Rogers has launched a competition to find a new artist to add to her stellar roster of illustrators, and I jumped on the chance to participate! Her agency specializes in licensing work for surface design, and the winner will get representation for 2 years, as well as licenses for several products with top companies in the industry. This is an area I've been really excited about exploring in my work–so I couldn't pass up this incredible opportunity! The competition is judged on real-world assignments, and the first round was to create a journal cover for Paperchase—a stationery chain with really gorgeous product lines. The theme was "vintage playground" and was left very open to creative interpretation. I loved the subject matter, and worked through alot of sketches and ideas to find an approach that really felt like my voice.
This first round will be narrowed down to the top 50 to continue on to the next rounds. I had so much fun creating this, though the timing was a bit of a challenge for me. There were 3 weeks allowed for completion of this first assignment, but because of some travel-abroad plans I had, I only had about a week to create mine. It also seems there's an incredible amount of competition, with hundreds of really amazing submissions. So not really sure what my odds are—but regardless, I totally enjoyed diving into this assignment and felt like I really came to a good place of understanding how my work could be applied to the kind of product.
Super excited to see the outcome and all the fabulous work that makes it to the next round!
Lilla also teaches an online course, "Make Art that Sells", to guide illustrators through building a licensing-geared portfolio. The course is offered in 2-parts, the first of which ran in June. I was disappointed that I was unable to take part 1 due to my schedule with freelance projects, but I'm really hoping to take the 2nd part which begins in October.